Sophisticated Innovation
Introducing short-necked clear bottle
Collaboration with the artists, designers and musicians
Absolut campaign selected as one of the best 10 advertising campaigns of the 20th century
Make it consistent with the brand extension
Perfect mixture of tastes makes it ‘the absolut one’
3) 아시아인 취향에 적합
향수에 대한 아시아인과 유럽인의 기호도를 살펴보면 유럽은 톡 쏘는 듯한 자극적이면서도 강렬한 향취를 좋아하는 반면 아시아인은 유럽취향의 진한 향을 좋아하지 않는다. 유럽인은 체취가 강하므로 이에 잘 조화되고 체취를 없애 주거나 커버하는 진한 향수를 선호하는
• In 2002, Dove became a master brand and went from a beauty bar to a beauty brand. In order to encompass all its products under one message, Dove created the Campaign for Real Beauty and invited participation.
• Dove's Campaign has been a huge success thanks to YouTube where Dove has advocated for unconventional beauty and self-esteem. Traditional media and consumers have joined in
- To selectively expand its channels of distribution in important markets around the world without compromising the value of the TIFFANY&CO. trademark;
- To provide superior customer service;
- To maintain an active product development program;
- To increase its control over product supply through direct diamond sourcing and internal jewelry manufacturing;
- To achiev
channel of luxury watches.
본 론
Before we start the presentation let’s take a look at the global watch market.
GLOBAL WATCH MARKET
Swatch Group - Brequet - Blancpain - Jaquet-Droz - Glashutte Original
- Glashutte Union - Leon Hatot - Omega - Rado - Longines
- Tissot - Certina - Mido - Hamilton - CK - Pierre Balmain
- Swatch - Flik-Flak - Lanco - Endura- ETA/ValJoux
Rich
Heritage
1985: Petra and Quseir Amra have been chosen as World Cultural Heritage
2004: Um er-Rasas has been chosen as World Cultural Heritage
War & Terror
1970: Major clashes break out between government forces and Palestinian guerrillas resulting in thousands of casualties in civil war remembered as Black September
1994: Jordan signs peace treaty with Israel, ending 46-year official
heritage and contemporary creativity.
Cuisine: British cuisine has evolved over centuries, influenced by its history, geography, and diverse population. From traditional dishes like fish and chips, roast beef with Yorkshire pudding, and afternoon tea to modern innovations in gastronomy, Britain offers a culinary experience that reflects its cultural diversity and culinary creativity.
Why Br
heritage and history, executing a unified marketing strategy and brand expression across geographies. In other words, while maintaining the integrity of their brand, maintaining a cohesive and uniform global brand expression
Others
R&I(research and innovation) $0.9b, 3.5% of its total sales
Dermatological partnership was integral part its skin cancer prevention mission
Brand value positioning
C
Introduction
기업소개
Cont’d
3) Brand introduction
1. Introduction
기업소개
Cont’d
4) Symbol logo
1) Sports performance line
2) Heritage line
3) Sports style
Cont’d
The adidas Group strives to be the global leader
in the sporting goods industry With sports brands
built on a passion for sports and a sporting lifestyle.
2. Adidas mission
아디다스 미션
ETC...
Global leader
heritage, With the corporate vision of “The World will know us as the ‘Asian Beauty Creator'.” The Company also sets a high value on the five values: Openness, Innovation, Proximity, Sincerity, and Challenge to openly communicate with its customers and employees, pursue innovative ideas and new concepts, keep physically and psychologically close to customers, fulfill obligations to society,